Time is at a premium in today’s fast moving markets. That’s why you need to accelerate your demand generating processes – launches, approvals, cycle times. Our demand acceleration solutions will remove bottlenecks, eliminate unnecessary work, move from queuing to parallel processing, automate manual routines, and make work faster and easier. To find out more please...

Money is tighter must be spent efficiently and accountably. Traditional budgeting is slow, ineffective and opaque. That’s why you need a new approach to brand efficiency. Our brand efficiency solutions support easier budgeting, more rigorous analysis, transparent reporting and econometrically based ROI assessment. To find out more please...

Future demand is never certain, but forecasting it as accurately as possible is imperative for matching supply and demand.  We help top executives improve the predictability of their Demand Plans. To find out more please click here.

Risks in today’s complex marketing environment are worse than ever before – regulatory compliance risks, financial governance risks, brand consistency risks. That’s why you must ensure there is a rigorous process in place with systems of checks and balances. Our brand compliance solutions will systematically reduce risks and at the same time leave you free to be innovative entrepreneurs. To find out more please...

Ideas bounce around your organisation, getting reviewed, critiqued and occasionally transformed into something of beauty and value. Success is however under 10 percent in most organisations. That’s why you need a more systematic approach to innovation. Our innovation solutions provide a fertile seedbed for optimising the success and ROI of innovation, encouraging talent collaboration, mixing rigor and freedom. To find out more please...

Intellectual property is your biggest hidden asset – trademarks, logos, images, words, sounds – and management of digital rights and physical right is often problematic and wasteful, as well as posing brand risks. That’s why you need a world-class system to manage your assets. Our brand asset solutions maximise your leverage of existing assets, encourage collaboration and exploration, as well as maximising asset utilization and globalisation. To...

Technology adoption in marketing has been slow. Yet a new generation of marketing automation technology has arrived that makes marketing faster, leaner, easier and better. That’s why you should not ignore it. Our brand automation solutions guide you to the best automation systems for your organisation, helping you chose and implement the best for the least cost. To find out more please...

Rethinking the Chain was published by the American Marketing Association in 2009.  Authored by Robert Shaw (one of our directors) and Professor Philip Kotler, it describes the revolution that is currently happening in marketing, as a result of the recession and the social media revolution, the complexities that marketers face, and some of the solutions that are available.             Return on Ideas was published jointly by the Chartered Institute of...