http://www.demand-chain.com/how-can-marketing-become-more-affordabile-and-value-creating MAKING SURE MARKETING IS THE VERY STRONGEST LINK IN THE VALUE CHAIN Fri, 09 Jul 2010 15:44:22 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.demand-chain.com/how-can-marketing-become-more-affordabile-and-value-creating/comment-page-1#comment-17 Amelia Thomas Fri, 09 Jul 2010 15:44:22 +0000 http://demand-chain.co.uk/?p=456#comment-17 Market research is always essential for the succes of any kind of business.*~; Market research is always essential for the succes of any kind of business.*~;

]]> http://www.demand-chain.com/how-can-marketing-become-more-affordabile-and-value-creating/comment-page-1#comment-6 East Anglia does digital | Speed Communications Blog Wed, 24 Mar 2010 09:46:50 +0000 http://demand-chain.co.uk/?p=456#comment-6 [...] And this was backed up by the speakers –Robert Shaw of the Cass Business School outlined how in a more and more complex marketing ecosystem it is time to focus on ideas that add value. Slaying the sacred cows of Brand Awareness, Customer Satisfaction and Brand Loyalty he put forward a new model for analysing, predicting and measuring the impact of ideas. [...] [...] And this was backed up by the speakers –Robert Shaw of the Cass Business School outlined how in a more and more complex marketing ecosystem it is time to focus on ideas that add value. Slaying the sacred cows of Brand Awareness, Customer Satisfaction and Brand Loyalty he put forward a new model for analysing, predicting and measuring the impact of ideas. [...]

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