Net Promoter – A Perfect Waste of Time?
2009 March 27
The attached article [click to download] reviews the claims made about Net Promoter. Asks three questions: (1) is it predictive? NO (2) Is there any cause and effect? NO (3) Is it general purpose? NO!
Concludes it’s pretty much a waste of time and money. The Journal of Digital, Direct and Database marketing comments “don’t just read it – frame it”.
