Twitter – soaring eagle or dead parrot?

Posted by admin on Jun 12, 2010 in Marketing | 0 comments

What do you think is the future of Twitter?

  • Twitter users grew from ½ to 7 million over 12 months
  • Working adults are main audience
  • 35-49 year olds are 42 percent of users
  • 2-17 year olds are 4 percent of users
  • 62 percent access it from work
  • About 60 percent of people using Twitter abandon it after a month
  • Compared with Facebook and MySpace, Twitter users are disloyal 

So does Twitter provide a stable and reliable long-term promotional mechanism?

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