Twitter – soaring eagle or dead parrot?
2009 July 18
What do you think is the future of Twitter?
· Twitter users grew from ½ to 7 million over 12 months
· Working adults are main audience
· 35-49 year olds are 42 percent of users
· 2-17 year olds are 4 percent of users
· 62 percent access it from work
· About 60 percent of people using Twitter abandon it after a month
· Compared with Facebook and MySpace, Twitter users are disloyal
So does Twitter provide a stable and reliable long-term promotional mechanism?
